Benelli

Benelli is a traditional Italian motorcycle brand, founded in Pesaro in 1911 and now one of the oldest motorcycle manufacturers in the world. Originally specialising in the production of weapons, the company began manufacturing motorcycles in the 1920s.

Benelli achieved international fame in the 1950s and 1960s, mainly through racing successes and innovations such as the first three-cylinder engine. In recent decades, the brand has repeatedly developed new models that have set standards in both the sports and touring segments.

A unique selling point of Benelli is the combination of classic Italian design with modern technology and an affordable price-performance ratio. Benelli motorcycles are characterised by rideability, robustness and innovative solutions.

The brand has experienced a strong upswing in recent years and is becoming increasingly popular worldwide. With a wide range of models, from sports bikes to cruisers and naked bikes, Benelli appeals to a large target group.